The North American Mission Board (NAMB) is focusing on people groups through its new North American People Spectrum emphasis.“The New Testament gives examples of one-on-one sharing, but in the majority of New Testament evangelism stories, groups, households, even towns came to Christ,” says Mark Snowden, a coordinator of Strategic Planning and People Groups for NAMB’s Church Planting Group.
To lay this out as a way for churches to reach their communities, the North American Mission Board has developed the North American Peoples Spectrum along with other practical resources. The Spectrum is a visual tool illustrating the ways in which people group themselves according to kinship, geography, and interests. To apply this understanding toward evangelism in a community, additional tools such as surveys, people team training, and online databases will assist churches in locating the different peoples in their communities to help members network for evangelism.
“Sharing a full gospel message requires understanding who the people are, and how they might process and understand what you’re saying,” says Snowden. “With a love and concern for the lost we can strip our cultural baggage that may confuse the gospel message and enter their world just as Jesus entered our world to give us life.”
Read the entire article at On Mission magazine's website.
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